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Post by account_disabled on Dec 16, 2023 19:43:27 GMT -8
Goal because the sales team found that the blog converts x more leads than PPC campaigns. If we go back a little in time and think about I want more money we notice that although the major objective has remained the same it is preceded by a series of steps to follow and a set of microobjectives to achieve. Structurally by understanding and learning what SMART means the process of achieving the major business objective must look like this I want more money. How do I get more money I need to increase sales in the company. How do sales increase in the company I need to sell more Email Marketing List products/services. I need to attract more customers. How do I attract more customers I need to locate the most effective conversion channel of the company. What is the most effective conversion channel in the company The blog section is the most effective channel. Why is it the most effective channel It has a conversion rate x higher than that measured in PayPerClick campaigns and attracts monthly visitors of which become customers. How many visitors can I bring in addition monthly to increase the number of customers keeping the same conversion rate of % using the resources I have visitors monthly in the blog section. Is this goal realistic Yes. How much time do I need taking into account the resources and the desired growth to reach the goal For months. Simplified objective I want to increase the monthly traffic from the blog section by % in months. At this point the goal must be clear in your mind. Is not No problem. Anyway.
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